Monthly Archives: August 2017

Peek Freans Sooper becomes Pakistan’s First National Brand to Break the GUINNESS WORLD RECORDS™ title

[Islamabad, 18th August, 2017]: Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2  (2,438.15 ft2).

Peek Freans Sooper, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan” and eventually made the nation proud. On the 70th Independence Day, they came together to do the impossible… to set a new Guinness World Records title! The plan? Build the world’s largest cookie mosaic … in the shape of Pakistan Flag with a solid resounding message of how Sooper a nation it is!

Many famous celebrities were also a part of this campaign and spoke on social media:

Here’s what Shaaiibbiiii Bhai had to say:

Our all time favorite Waseem Akram also spoke about the campaign:

The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves.With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5hours.
Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan. I believe that the best part of the campaign after making the nation proud. 🙂

Many celebrities also came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.  Here’s a sneak peek:

Osman Khalid Butt and Hareem Farooq are Sooper proud of the achievement:


“Hum Kisi say kum nahin”, that’s what Adnan Siddiqui had to say about Sooper Pakistan’s Sooper achievement.

Anoushey Ashraf congratulates Peek Freans Sooper for setting the Guinness World Record for the Largest Cookie Mosaic:
For more information about the campaign, visit their Facebook page:  Peek Freans Sooper or search them on twitter with hashtag #SooperHaiPakistan

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Mi 6 sold out in one week in Pakistan

Mi 6, Mi Max 2 and lines of Mi Ecosystem products make a new record of popularity through Smart Link Technologies distribution.

KARACHI, Aug 27 2017— Xiaomi’s official distributor Smart Link Technologies announced the fast sold out for the latest innovative products Mi 6, Mi Max 2 which were launched a week ago during an event at Beach Luxury Hotel Karachi.

Known worldwide as the mastermind behind quality, innovation and creative thinking, Xiaomi has once again revolutionized the way Pakistanis utilize smart phone technology. Keeping the company’s value driven strategy alive, Smart Link Technologies, the official distributor of Xiaomi, have launched two latest smartphones Mi 6 and Mi Max 2, and a bucketful of Mi Ecosystem products throughout Pakistan starting Aug 21.

All these products are available on www.mistore.pk and www.daraz.pk

Director Marketing, Mr. Ahmed Butt said “Xiaomi is bringing their flagship smartphones for the first time in Pakistan. We have no doubt that these flagship phones are going be the disrupter in the market for bringing the most innovative technology at such an amazing price.”

Priced from Rs. 46,999, Mi 6 is a performance beast powered by the Qualcomm’s lightning-fast Snapdragon 835 and a startling 6GB RAM. The four-sided curved glass body and stainless steel frame house a gorgeous 5.15″ display.

Mi 6 comes with wide angle and telephoto lenses used to incredible effect, particularly the ability to shoot beautiful portraits with out-of-focus backgrounds. The two lenses allow Mi 6 to calculate what is in the foreground and what is in the background, creating a depth of field effect that typically requires a DSLR camera to achieve. In addition, an improved Beautify mode that makes selfies look more natural, now works with the rear camera on Mi 6. Mi 6 also features 2x optical zoom, which makes sure photos of distant subjects remain clear, while 10x digital zoom is also supported. Mi 6 also comes with four-axis OIS so images and videos remain sharp, reducing the effect of handshake or motion.

Xiaomi and Smart Link have also launched Mi Max 2 with a Rs. 34,900 in Pakistan. With a 6.44-inch supersized screen, Mi Max 2 is perfect for watching movies or TV shows on the go. In addition, the dual speakers on Mi Max 2 intelligently activate in landscape orientation, transforming it into a mobile theater with an immersive audio experience.

Thanks to MIUI optimizations, Mi Max 2 is great for use in any situation. With “One-handed mode”, which is a feature that makes the usable display smaller, users can still navigate with ease using just one hand. With “Split screen”, two applications are able to run in the foreground, letting users make full use of the large 6.44-inch display. For instance, a user can watch a video using the top half of the screen while replying to messages in the lower half.

Mi Max 2 is powered by a massive 5300mAh two-day battery, which provides up to 18 hours of video playback, 21 hours of GPS navigation, or 57 hours of talktime. The huge battery means that Mi Max 2 can even charge other smartphones connected to its USB Type-C port. Despite the large capacity, Mi Max 2 is able to charge 68% in one hour as it supports Qualcomm’s Quick Charge 3.0 with parallel charging, which allows fast charging while controlling temperature increase.

Mi6 and Mi Max 2 are very strategic models for Mi. These are high end models with best in class features and extremely competitive prices. With strong products like these, Mi is surely destined to create waves in the industry.” Director Sales and Strategy, Mr. Zain Aftab said.

Smart Link has also introduced lots of amazing Xiaomi eco products including high capacity Mi Power banks, Mi bands, Headphones and Earphones, Mi Bluetooth Speakers, Desk Lamps, and the Amazfit PACE.

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#MeriShaanMeraPakistan

EFU Life Insurance has yet again taken the responsibility to beautify the walls of K-Town through thematic wall art. It is one amazing initiative taken by them to reclaim different spaces that have been tarnished due to wall chalking.

Karachi, was for sure in dire need of such a campaign to make it cleaner. Further adding to this, the campaign also highlights the positive picture of Pakistan by depicting our rich culture and beautiful monuments in the form of art.

This project was originated in 2016 under the guidance of Commissioner Karachi, Mr. Ejaz Ahmed Khan, and his esteemed team of Commissioner Karachi Division, EFU Life. It has already covered walls at Ayesha Manzil and National Coaching Centre -NCC. This year, they aim to beautify Agha Khan Family Park, Garden East wall that stretches onto 750 feet and covers a wider spectrum than our previous projects at Ayesha Manzil & NCC.

KARACHI BEACH ❤

EFU also launched a competition where you could show your passion for your beloved country through a painting or sketch and win a brand new smartphone. Ain’t that AMAZING? 😉

Visit their Facebook page:  EFULifeAssurance or search them on twitter with hashtag #MeriShaanMeraPakistan

 

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Independence Day Celebrations 2017

Every nation celebrates its independence day with great zeal and zest. The day they were given a new life . In Pakistan too, the whole nation awaits 14th August, the day when we were granted a new entity. It is the ideal day to show our sense of patriotism and love for our beloved country. This does not mean that we should not be loving our country for the rest of 364 days 😉

Speaking of 14th August i.e. Pakistan Independence day reminds me of the Independence Day Clothing preparations. The most important part of that would be choosing the perfect green and white clothing. Since the spirit of patriotism is in the air, each one of us would be busy finding those logo-printed tees or kurtis for women with crescent and star on it. Here is one of my personal favorite which I would love to wear on this 14th August.

Independence Day Kurtis  are available in stores as well as online so that people can start off with their own look apart from lighting up the houses and decorating them with flags. You can dress up in a stylish way by pairing the below shirt with accessories that are available on stalls put up for the Independence day.

Pakistani Flag T-Shirts are the best part about the Independence clothing, They are my personal favorite. Here you go, have a look at this patriotic piece which has a crescent and star on it. You can always wear flag badges with these outfits.

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