Monthly Archives: March 2017

Sparkistan – A Sparkling tribute to Unsung Heroes of Pakistan

Atlas Battery has initiated a sparkling campaign on Social media #Sparkistan which actually proves that our beloved country Pakistan is full of immense talent. They traveled all over Pakistan and showcased stories of 15 heroes who were not given the fame they deserved by highlighting their achievements

It made my heart swell with pride when I saw the anthem they had released earlier, here’s the link:

Here’s a sneak peek at two of the heroes who were revealed recently.

Zymal Umer a.k.a. Pakistan’s Youngest Social Entrepreneur.

9-year-old child prodigy is the youngest entrepreneur from Pakistan. She is the founder of Zee Bags. She makes bags out of old newspapers and sells them for Rs 70 each. With all her income, she helps the underprivileged orphan children.

Woah! Way to go, young lady 🙂

The other hero is Syed Fahad Ali

Instead of complaining about everything that was wrong in the country, Syed Fahad Ali set up the Aghaz School that provides free education to children residing in the informal settlements of Karachi. The project was initially started in Karachi but has now spread to Islamabad, Lahore and Nawabshah.

This shows that instead of complaining about things that are wrong in this country, we can play our part and bring the change. Applause for this man for going an extra mile and proving himself as an asset for homeland.

Visit Atlas Battery’s facebook page: Atlas Battery or search them on twitter with hashtag #Sparkistan  to get to know all these amazingly talented heroes. Stay tuned for more inspirational stories!

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Gauging the Fashion Industry in Digital World

The eighth session of DIGITALK, a monthly digital forum, was organized by TEC in Lahore at the Royal Palm Golf and Country Club on “Fashion and Technology”

A panel discussion was moderated by Mr. Iftikhar Hussain VP Business and Strategy, TEC. He welcomed all speakers of the session and started interactive discussion with three guest speakers of the event.

Mr. Adam Dawood, Head, shed light on the incorporation of technology to fashion. He shared that in August 2015, 54% of sales on was fashion related. He said that due to high engagement issues fashion related online sales have their own challenges which can be met through defining KPIs that enhances the customer experience. Moreover, he also discussed that there is a huge difference between conversing verbally with customer and explaining things through written communication. Mr. Adam said that we need to start defining e-commerce operationally in order to attract audiences significantly.

Mr. Ahmed Muzammil, Digital Transformation Consultant, Royal Tag said that there is a lot more than just e-commerce in fashion for technology. He emphasized on thinking out of the box and bringing in new ideas. He said that all attractive things that are now becoming future of world are the things that never happened before. Thus there is a dire need of encouraging people to integrate their innovative ideas and capability together in order to bring revolutionary changes in fashion world too.

Mr. Ellie Jadoon, Manager Customer Services and E-commerce, Stoneage discussed that fashion brands that are capitalizing on e-commerce today will soon shift towards m-commerce. He said that malls culture that has created hype in our society will soon be dissolved and technology will emerge at its peak. He exemplified New York where there are now less malls that is due to their rapid shift towards technology. He also shared that there are brands in Pakistan like Elan, Sana Safinaz who don’t have many retail shops and almost most all of their sales occur through online shopping. He said that we need to address the problems regarding internet speed and capacity before creating business dependency on it.

The crowd participated in the discussion actively. They not only asked questions but also added in the substantial information regarding fashion and technology. Audiences and speakers agreed that in order to bring technological changes to fashion there is a huge need of integrating the business milestones and offering best experience to customer.

Concluding the session Mr. Zain Majid, CEO, TEC presented the souvenirs of appreciation to the speakers. He also thanked Happilac paints for their support in building the digital ecosystem.

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Fashionable & Stylish Tops Collection for Girls

I thought about showing you a peek inside my closest, but it looks like a disaster area, so I changed my mind. What I can tell you is that what you should get in your wardrobe this season. I have got some amazing things to show you so that you can decide for yourselves. They are some amazing dresses and tops that are must haves.

Breathe life into your seasonal wardrobe wearing these Ladies Tops. Designed with absolute perfection, these tops are soft against the skin and will keep you at ease. Team it with contrasting trousers and pumps to complete your look for the day. Look classy and stylish in this piece and revel in the comfort of the soft fabric. This can be a must wear during the hot summer days.


Flaunt elegance wearing this navy blue and off white beautiful dress and look like a dream. Its stylish and beautiful embroidery on the front and its perfect cuts make this Ladies Clothing  range worth investing in. Pair it with high heels and look effortlessly chic and fashionable.


Exhibit your love for ethnic wear with this gorgeous dress. This set includes a trouser, a frock, sleeves and a dupatta. Featuring a vibrant print, this set will look best when teamed with matching heels. I’m thinking to get this one for a wedding that I have to attend at the end of March 😛 What do you guys say?


It’s the beginning of the month and I’m not even broke, so I’ll fill up my closet with these creations. What are you guys waiting for? Check the collection and get some for yourselves too.

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