Monthly Archives: October 2016

Media meet held for ‘Lahore se Aagey’

[Karachi: 24th October, 2016] ARY Films and Showcase Films hosted an exclusive media event for their film Lahore Se Aagey, starring Saba Qamar & Yasir Hussain, in Karachi today, officially kicking off the promotions of the film.

Lahore Se Aagey, a spinoff of the 2015 hit film Karachi Se Lahore, is directed by Wajahat Rauf and also includes Agha Farhatullah, Mubashir Malik, Rubina Ashraf and Behroze Sabzwari in pivotal roles. The film penned by Yasir Hussain has been shot all over Pakistan from scenic Swat & Kalar Kahar to the spells in cities.

Lahore Se Aagey music album includes five tracks, out of which four have been composed by Shiraz Uppal – while Tere Bina, sung by Aashir Wajahat, is composed by Syed Adeel. The main vocals of the album are by Aima Baig, who has sung, Kalabaz (with Jabar Abbas), Be Fiqriyan and Ehl-e-Dil. Zara Si Laga Lo vocals are by Shiraz Uppal himself.

“With Lahore Se Aagey, ARY films is bringing another first to Pakistani cinema – a spin off film – and we are really excited to be a part of this venture which promises to be quality entertainment with great music and an engaging story line.” said Mr. Salman Iqbal, Executive Producer of Lahore Se Aagey and the Founder and President of ARY Digital Network.

“The entire team has put their heart and soul in putting together the music album of Lahore Se Aagey and now just hope these songs are imprinted in the hearts of listeners, since music is a very important part of the film and how the story progresses.” Wajahat Rauf, the producer and director of Lahore Se Aagey, commented.

“Lahore Se Aagey, is a complete joy ride that offers the best of Pakistan – from melodious beats, to scenic locations and a script that’s completely our own – the movie is one of the best offerings under the Made in Pakistan umbrella that ARY Films launched less than 10 years ago.” stated Jerjees Seja, CEO ARY Digital Network and co-producer of the movie.

“As part of its brand ideology, Bank Alfalah is committed to supporting talent in various areas including film, fashion, sports and innovation. We believe that art and culture play a significant role in a country’s development and image. We are extremely pleased to see the rise of new cinema in Pakistan and have tried to play our part by supporting various projects over the last few years. The decision to support ‘Lahore se Agay’ was, therefore, a natural one. With the aim to discover the potential of Pakistan, the Bank Alfalah Rising Talent platform continues to serve as a practical expression of our corporate philosophy.” shared by Aly Mustansir – CMO, Bank Alfalah.

Lahore Se Aagey, a joint production of ARY Films and Showcase Films, is releasing on 11th November 2016 in Pakistan, UAE, UK & USA.

For more details visit:

Facebook: https://www.facebook.com/LahoreSeAagey/
Twitter: https://twitter.com/Lahoreseaagey/
Instagram:https://www.instagram.com/lahoreseaagey/

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Breast Cancer is Treatable, but Early Detection is Key, says Chughtai Lab Karachi

Karachi, Tuesday October 18 2016 – Chughtai Lab’s consultant pathologist says that young women should create an early breast cancer detection plan because that’s the key to treatment and ultimately, to saving lives.

In honor of October being Breast Cancer Awareness Month, Chughtai Lab has embarked on a month-long nation-wide campaign, termed #ThinkPink with Chughtai Lab, to bring awareness and education to the nation’s women and men. After a series of events in Lahore and Islamabad, Chughtai Lab held an event at its flagship lab at Shaheed-e-Millat Road, Karachi to spread awareness of this disease and the benefits of early detection. “If you’re above 20 years, you need to examine yourself monthly”, according to Dr. Sehba Arij, Consultant Pathologist at Chughtai Lab. She elaborated on the myths surrounding breast cancer as well as the symptoms and signs to watch out for.

dr-saheeba
MunibaMazari, Head of Corporate Social Responsibility at Chughtai Lab, also spoke at the event and implored young women to take their health seriously and opt for self-examination on a regular basis. She opined “Breast cancer is a topic that is hardly talked about by either men or women. It is because of this societal taboo that many women keep on suffering for a long period of time until the cancer reaches a stage where it becomes harder to treat than it would initially have been.” She implored young women not only to learn to self-examine, but teach other women to do so as well.

muniba-mazari

Speaking about the #ThinkPink campaign, she commented, “It isn’t just about combating the disease but also breaking the taboo of talking about diseases and ailments of all kinds. The more we talk about these things, the easier they will be to treat.”

 

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Schools & Communities in Sindh Raise Voice for Proper Sanitation

Students and community residents of Sindh localities gathered to raise awareness about handwashing in their districts

Karachi/Hyderabad -18October, 2016: On the occasion of the Global Hand-washing Day 2016, celebrated on 15 October worldwide, students and community residents of Gaddap Town, Karachi, and Peon Colony and Sehrish Nagar, Hyderabad, gathered to demonstrate the importance of handwashing through advocacy walks, interactive plays, and debates. USAID, UNICEF, and UN-Habitat supported the efforts of the advocators as part of their water, sanitation, and hygiene (WASH) initiative in Sindh province to promote this year’s theme – ‘make hand-washing a habit’.

Gaddap Town in Karachi and Peon Colony and Sehrish Nagar in Hyderabad, Sindh are marked as polio endemic areas and therefore require immediate attention in regards to sanitation. In the midst of an unclean environment, it is critical to ensure that the residents maintain proper personal hygiene, especially washing hands with soap, to control diseases from spreading. Therefore, UNICEF and UN-Habitat gathered around 700 school students over a period of one week to advocate for hand-washing through advocacy walks around the community, demonstration of proper hand-washing, and interactive plays and dramas, and debates that highlight the consequences of not washing hands and the benefits from regularly washing hands with soap.

Ms. Bella Evidente, UN-Habitat Country Program Manager, stated that “With the Sindh Government’s support and UNICEF’s funding, UN-Habitat worked in Gaddap Town, which is a hazardous area due to polio endemic, and Hyderabad to provide broader assistance to the Government of Pakistan by implementing an innovative approach through provision of improved access to water, sanitation, and hygiene (WASH) services.Before UN-Habitat these communities were not using hygienic techniques, children barely washed their hands and were completely oblivious to the concept of hand washing with soap. Raising awareness regarding proper sanitation on Global Hand-washing Day is a part of UN-Habitat’s continuous efforts to change lives and effectively accomplish SDG 11 in Pakistan through programs and campaigns aimed at making cities and human settlements inclusive, safe, resilient, and sustainable.”

Global handwashing day is an international advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an effective and affordable way to prevent diseases and save lives. It is an opportunity to design, test, and replicate creative ways to encourage people to wash their hands with soap at critical times. This year’s theme claims that in order for hand washing to be effective, it must be practiced consistently at key times, such as after using the toilet or before contact with food. While habits must be developed over time, this theme emphasizes the importance of hand-washing as a ritual behavior for long-term sustainability.

For more information please contact:
Zara Jamil – Communications focal point, UN-Habitat on zara.jamil@unhabitat.org.pk

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