Nestlé Pakistan held a sneak peak of the United for Healthier Kids movement for bloggers from Karachi. The movement aims to instill healthier habits in children. It was launched at an event in Islamabad where various partners came together to pledge “behtarkal, aaj se” – a better future for Pakistan’s children.
United for Healthier Kids is a behavior change movement for children aged 3-12 years, where partners such as Nestlé Pakistan, Ministry of Planning, Development and Reform, Lahore Grammar School, Jang Media Group, Geo Network, Service Sales Corporation, Silver Oaks School and Parwaan, among others. The movement aims to help parents establish healthier eating, drinking, and lifestyle habits in children through game-changing education and fun ideas to inspire action and influence behavior.
The nutritional and health conditions in Pakistan have reached an alarming level over the past decade. Currently, Pakistan has the third highest number of children suffering from stunted growth; 43.7% of the total children under the age of 5 suffer from it. 15.1% are wasted and 31.5% are found to be underweight.
The United for Healthier Kids movement will work closely with its partner organizations to address three major behaviors – Move More Sit Less, Choose to Drink Water and ChooseNutritiously Varied Food Options – by not only creating awareness and educating parents’ on different obstacles but also outlining proposed solutions for raising healthier kids.
The bloggers engagement featured a ‘Twitter war’, a quiz, musical chairs and Misbah pushup challenge which made the event all the more fun!