ARY Announces Shukriya Pakistan Campaign

[Karachi: 30th June 2016] The ARY Digital Network in collaboration with Brand Engage and Sindh Government,has embarked on a new endeavor titled ‘Shukriya Pakistan’, a humble attempt to thank our home and country which has undoubtedly given us so much. Shukriya Pakistan will be a two week long celebration that will begin from the 1st all the way up to the 14th of August 2016, … Continue reading ARY Announces Shukriya Pakistan Campaign

Image launched their new Eid Collection 2016

[Karachi: 27th June, 2016] Image, known for its inimitable Chikan and Chikankari fabric in Pakistan has recently launched their new Eid Collection, 2016. The new Eid collection is based in a light summer color palette which consists of casual and semi-formal digital printed shirts in cotton lawn and formal embroidered cotton net shirts, incorporated with five types of Tulip Pants in pure cotton and pure … Continue reading Image launched their new Eid Collection 2016

Sarah Anees showcased her Eid Collection 2016

Karachi– 24th June, 2016: Sarah Anees showcased her Eid and Summer collection recently at Ensemble, Karachi.

This 2016 Collection focuses on semi-formals and formals, with focus on Eid-friendly attire. Each outfit is ordained with intricate embellishments and hand embroidery.

A graduate of the prestigious Pakistan School of Fashion Design, Sarah Anees has been involved in designing and working in fashion since 2008. She previously worked with the likes of Maheen Khan and Amir Adnan where she contributed to revitalizing the labels with her bold and progressive take on the timeless and traditional. Her work for the aforementioned brands won rave reviews and was showcased in Fashion Pakistan Week.

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Gulabo Eid Collection now in store..!!

[Karachi: 20th June, 2016] Gulabo, the fashion forward clothing and accessories brand by Maheen Khan, has launched the Gulabo Eid Collection in 14 festive designs. The Gulabo Eid Collection features two distinct lines keeping in mind the woman and the girl who loves to make a statement. Maheen for Gulabo, taking the signature cuts by Maheen Khan and incorporating them high fashion ready to wear, and the ‘Gulabo’ Eid collection with kurtas … Continue reading Gulabo Eid Collection now in store..!!

An Introduction to Lawn Fabric

Hello people…!! Today I’m up with an amazing post about the most important hobby of ladies. Any guesses? Oh alright, it’s a post about shopping and lawn dresses. 😀 An all-time- fav material, which never goes out of fashion, particularly in this part of the world. It is a perfect fabric to combat the scorching summer heat throughout the year. This is one fabric you can’t have … Continue reading An Introduction to Lawn Fabric

Cinepax Cinemas in collaboration with Bank Alfalah & UnionPay international Presents ‘Cinepay Mobile Wallet’

[Karachi – 14th June, 2016]:Cinepax Cinemas in collaboration with Bank Alfalah & UnionPay International presents “Cinepay Mobile Wallet”. Cinepay is one of a kind co–branded card linked Wallet exclusively for the Movie Buffs, with it’s a unique payment system Cinepay will make Movie ticket &other retail purchases easier for customers. Cinepay Mobile Wallet will be equipped with several features, including; Cash in facility at all … Continue reading Cinepax Cinemas in collaboration with Bank Alfalah & UnionPay international Presents ‘Cinepay Mobile Wallet’

Feroze Khan To Make Big Screen Debut This Year!!

[Karachi: 14th June, 2016] After conquering the small screen with top rated serials and critical acclaim, the award-winning actor Feroze Khan is all set to make his debut on the silver screen with Anjum Shahzad’s upcoming film ‘Zindagi Kitni Haseen Hay’ (#ZKHH) in 2016. Feroze Khan is a guy not afraid of a challenge – be it a controversial drama surrounding sexual abuse in ‘Chup … Continue reading Feroze Khan To Make Big Screen Debut This Year!!

Lakhany Silk Mills Launches its New Eid Collection

[Karachi: 13th June 2016]: Lakhany Silk Mills has teamed up with the acclaimed fashion designer Zainab Chottani to launch their Eid Formals, on the 15th of June 2016, across Pakistan.

The Eid Collection featuring 5 designs, in two colors each, is made of premium quality chiffon and silk; accented with vintage baroque and Victorian floral along with intricate cut-work and colorful digital printed pure silk dupattas ideal for the festive season.

“I’ve endeavored to stay true to our brand, by creating attires that are not just dazzling formal wear, but are a comfort for the wearer and beholder alike. Ease of wear helps amplify the look of an attire. If you feel good wearing it, you will carry it with more confidence and panache. Our Eid Collection is a unique combination of beautiful embroidery work and quality fabrics that will create a perfect fusion on trending and traditional.”

Zainab Chottani further added.

“We have collaborated with Zainab Chottani to create a mesmerizing collection this Eid. This collection is unique as even though it is formal wear it has ease and comfort of being of everyday wear said Mr. Rizwan Lakhany, Director – Lakhany Silk Mills.

Zainab ChottaniEid Collection by LSM Fabrics will be available at all leading outlets and online on www.lsmfabrics.com from 15th June, 2016.


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Story of ‘Marham’ : The connection between Patients and Doctors

“Holding the phone and walking around with a thousand worries running in my head was depressing”, said Ehsan Imam, Co-founder Marham. He was trying to book an appointment with a physician for his father, but after many attempts was still unsuccessful. In that moment, on the verge of tears, was when he felt the pain and helplessness of seeing a loved one in need. Looking … Continue reading Story of ‘Marham’ : The connection between Patients and Doctors