Monthly Archives: June 2016

ARY Announces Shukriya Pakistan Campaign

[Karachi: 30th June 2016] The ARY Digital Network in collaboration with Brand Engage and Sindh Government,has embarked on a new endeavor titled ‘Shukriya Pakistan’, a humble attempt to thank our home and country which has undoubtedly given us so much.

Shukriya Pakistan will be a two week long celebration that will begin from the 1st all the way up to the 14th of August 2016, with the aim to highlight and celebrate our love and dedication for Pakistan. Founder and President of ARY Digital Network, Mr. Salman Iqbal, signed an MOU with CEO Brand Engage, Mr. Naseem Akhter, through which both parties will make efforts to decorate major landmarks around the city of Karachi, including bridges, roundabouts, greenbelts and OOH signage etc. in the theme of Shukriya Pakistan.Additionally the campaign will also comprise of concerts, events, special fireworks and otheractivities throughout the tenure.

Speaking at the signing ceremony, Mr. Salman Iqbal – Founder and President of ARY Digital Network said, “We at ARY have always been at the forefront when it comes to promoting a healthy and positive image of Pakistan.This time around, we wanted to give back to our country and its people, giving them the opportunity to rejoice and take pride in their homeland.
A country that has given us so much despite our shortcomings deserves to be appreciated.”
Mr. Naseem Akhter – CEO Brand Engage, said “It is truly a proud moment for us to celebrate
our country which has been our identity and our home since it came into existence in 1947.We want to create an opportunity to celebrate our rich culture, heritage and independence through this campaign.”

[Press Release] ARY Announces Shukriya Pakistan Campaign (1)(1) [Press Release] ARY Announces Shukriya Pakistan Campaign (2)

The two week long campaign will invite major advertisers, brands and organizations to come and join hands and collaboratively embark on this journey, to generate positive hype and image of Pakistan. An image that we hope will leave a lasting impact in the hearts and minds of the entire nation this year and for many years to come.

For more details visit:


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Image launched their new Eid Collection 2016

[Karachi: 27th June, 2016] Image, known for its inimitable Chikan and Chikankari fabric in Pakistan has recently launched their new Eid Collection, 2016.
The new Eid collection is based in a light summer color palette which consists of casual and semi-formal digital printed shirts in cotton lawn and formal embroidered cotton net shirts, incorporated with five types of Tulip Pants in pure cotton and pure silk crepe, conveniently available in small, medium , large and extra large sizes. The new collection is priced at a range of PKR 2,390– 5,000.

Uzma Ahmad, Creative Director Image, shares,“We were one of the first stores on the high street to bring in the trendy tulip shalwars not only in formal crepe silk but also in affordable cotton fabric. These lowers have been a sensational hit and have added a trendy twist to the cotton lawn and cotton net shirts with beautiful embroidery and summer colors that appeal to individuals with various aesthetic sensibilities”.

Image Eid Collection is available in Karachi at shop No. 8, Dolmen Arcade, Main Bahadurabad,
shop No. 15/C, 3rd Zamzama Commercial Lane and at shop No. 9, 9-Arches Shopping Arcade, M. M. Alam Road, Lahore and online on
Eid Collection by Image (1)

Eid Collection by Image (2)

Eid Collection by Image (3)


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Sarah Anees showcased her Eid Collection 2016

Karachi– 24th June, 2016: Sarah Anees showcased her Eid and Summer collection recently at Ensemble, Karachi.

This 2016 Collection focuses on semi-formals and formals, with focus on Eid-friendly attire. Each outfit is ordained with intricate embellishments and hand embroidery.

A graduate of the prestigious Pakistan School of Fashion Design, Sarah Anees has been involved in designing and working in fashion since 2008. She previously worked with the likes of Maheen Khan and Amir Adnan where she contributed to revitalizing the labels with her bold and progressive take on the timeless and traditional. Her work for the aforementioned brands won rave reviews and was showcased in Fashion Pakistan Week.

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Gulabo Eid Collection now in store..!!

[Karachi: 20th June, 2016] Gulabo, the fashion forward clothing and accessories brand by Maheen Khan, has launched the Gulabo Eid Collection in 14 festive designs.

The Gulabo Eid Collection features two distinct lines keeping in mind the woman and the girl who loves to make a statement. Maheen for Gulabo, taking the signature cuts by Maheen Khan and incorporating them high fashion ready to wear, and the ‘Gulabo’ Eid collection with kurtas and tulip shalwars.

Keeping the summer heat in mind, the collection mainly comprises cotton and cotton/silk blends.

Talking about the Gulabo Eid Collection, designer Maheen Khan said, “The Collection has been designed keeping the latest trends in mind from digital prints to tulip shalwars for the contemporary and fashion forward woman.”

The Eid collection is available at Dolmen Mall Clifton.


Gulabo Eid Collection 2016 (2)

Gulabo Eid Collection 2016 (4)

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An Introduction to Lawn Fabric


Hello people…!! Today I’m up with an amazing post about the most important hobby of ladies. Any guesses? Oh alright, it’s a post about shopping and lawn dresses. 😀 An all-time- fav material, which never goes out of fashion, particularly in this part of the world. It is a perfect fabric to combat the scorching summer heat throughout the year. This is one fabric you can’t have enough of. it is available in different prints and colors. The Lawn Cloth is a plain weave textile; originally of linen but now predominantly cotton. And because of the fine, high count yarns, used in its making, it has a smooth un-textured feel, which is ideal on the skin. This color or say combination is my personal favorite i.e. yellow and green. I simply love to wear this color in this weather.

The vibrant colors of Lawn suits online will breathe life into your seasonal wardrobe and will keep you comfortable in summers. These beautiful creations will give you a trendy look when clubbed with matching sandals plus adornments. For women who like to stay classy and exclusive, it is a best choice.


You see that dress in this picture? It’s pretty, no? Complete your ethnic look wearing this ethnic suit suit on this Eid. High on style as well as comfort, this ethnic suit is simply irresistible and looks quite appealing. 🙂  So what are you waiting for guys? Go grab some beautiful stuff and flaunt your style with these chic lawn dresses.

Happy Shopping Season! 😉


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Cinepax Cinemas in collaboration with Bank Alfalah & UnionPay international Presents ‘Cinepay Mobile Wallet’

[Karachi – 14th June, 2016]:Cinepax Cinemas in collaboration with Bank Alfalah & UnionPay International presents “Cinepay Mobile Wallet”. Cinepay is one of a kind co–branded card linked Wallet exclusively for the Movie Buffs, with it’s a unique payment system Cinepay will make Movie ticket &other retail purchases easier for customers.

Cinepay Mobile Wallet will be equipped with several features, including;

  • Cash in facility at all Cinepax Cinemas &Bank Alfalah branches
  • Will be acceptable at all ATMs & POS machines available in Pakistan & abroad powered by UnionPay acceptance.
  • Facility to purchase tickets online, through the official website and mobile application of Cinepax & Bank Alfalah.
  • Customers can shop online, Buy mobile top ups, pay utility bills & much more
  • This card will also give customers a chance of earning Reward points on each transaction at Cinepax cinemas.
  • Customers can also avail discounts on partner outlets

Hashim Raza, CEO Cinepax Cinemas said “For the first time in Pakistan a co – branded mobile wallet is being launched with instant accrual & redemption benefits embedded in an industry leading loyalty program. Our partnership with Bank Alfalah & Union Pay International will be extremely fruitful for all cinema lovers. With unique mobile wallet we will also offer reward system feature to cinema goers as added bonus. We at Cinepax continue to offer extra to our customers to become your favorite entertainment destination.”

This co–branded card linked Wallet will improve the customer experience on the whole when it comes to watching a movie at Cinepax.

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Feroze Khan To Make Big Screen Debut This Year!!

[Karachi: 14th June, 2016] After conquering the small screen with top rated serials and critical acclaim, the award-winning actor Feroze Khan is all set to make his debut on the silver screen with Anjum Shahzad’s upcoming film ‘Zindagi Kitni Haseen Hay’ (#ZKHH) in 2016.

Actor Feroze Khan to debut on the big screen this September (3)

Feroze Khan is a guy not afraid of a challenge – be it a controversial drama surrounding sexual abuse in ‘Chup Raho’ on ARY Digital, or a negative character in HUM TV’s biggest hit of 2016, ‘GuleRana’, he makes all the characters he plays, his own. Khan recently bagged the award for the Newest Male Sensation on TV at the 4th Hum Awards held in Karachi.

‘Zindagi Kitni Haseen Hay’ is a young love story which talks about the pressures a relationship can face when met with responsibility. Feroze Khan plays a struggling film maker who wants to fulfill his father’s dream. The first look for #ZKHH was recently revealed and a lean, muscular Khan looks ready to make an impression.

On debut of his upcoming movie Feroze shared “Zindagi Kitni Haseen Hay is very close to my heart, not just because it’s my debut but it’s a very real story of a couple’s struggle. Whether its television or films I will continue to connect with my fans everywhere as long as the character is interesting and gives me a margin to perform. I am here to make my mark!”

Actor Feroze Khan to debut on the big screen this September (2)

#ZKHH, shot in Karachi (Pakistan), has Feroze Khan playing the main lead and is expected to release in September 2016.

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Lakhany Silk Mills Launches its New Eid Collection

[Karachi: 13th June 2016]: Lakhany Silk Mills has teamed up with the acclaimed fashion designer Zainab Chottani to launch their Eid Formals, on the 15th of June 2016, across Pakistan.

The Eid Collection featuring 5 designs, in two colors each, is made of premium quality chiffon and silk; accented with vintage baroque and Victorian floral along with intricate cut-work and colorful digital printed pure silk dupattas ideal for the festive season.

“I’ve endeavored to stay true to our brand, by creating attires that are not just dazzling formal wear, but are a comfort for the wearer and beholder alike. Ease of wear helps amplify the look of an attire. If you feel good wearing it, you will carry it with more confidence and panache. Our Eid Collection is a unique combination of beautiful embroidery work and quality fabrics that will create a perfect fusion on trending and traditional.”

Zainab Chottani further added.

“We have collaborated with Zainab Chottani to create a mesmerizing collection this Eid. This collection is unique as even though it is formal wear it has ease and comfort of being of everyday wear said Mr. Rizwan Lakhany, Director – Lakhany Silk Mills.

Zainab ChottaniEid Collection by LSM Fabrics will be available at all leading outlets and online on from 15th June, 2016.

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Story of ‘Marham’ : The connection between Patients and Doctors

“Holding the phone and walking around with a thousand worries running in my head was depressing”,

said Ehsan Imam, Co-founder Marham.

He was trying to book an appointment with a physician for his father, but after many attempts was still unsuccessful. In that moment, on the verge of tears, was when he felt the pain and helplessness of seeing a loved one in need.

Looking back at his career filled with success and praise, he realized that in his want of achieving something better, he had forgotten the people that had always been there to support him, his family.

It made him think, why not contribute and build something for our own home, but how? Sleepless and worried, he left his job in search for an answer. It was then that he came across, many people with similar mindsets willing to create a platform that could revolutionize the healthcare industry of Pakistan.

With the help and support of his previous employers, the Vice President of Confiz, Ehsan Imam began to set up and equip his office.

Aur isi tarhan, “Log miltay gaye aur karwaa’n banta gaya”.

Farwa Ali, joined the team as a marketer and Asma Omer joined in as a designer, both refusing to take any salary. It amazed Ehsan, to see people have such passion for helping others and willing to work without the promise of monetary gains.

Their first move was to build a community on Facebook, Marham ( to digitally connect their audience. Next, they started working on the design, application development and data collection.

The final result is the Marham App, available for the web, iOs and Android. Via this application, users can:

  • Find doctors near them relevant to a specific disease or specialty
  • Discuss confusions and topics with the Marham community on Facebook or the integrated web forum
  • Share the information of doctors with friends or family through SMS, Whatsapp or social networks
  • Help refine the database by requesting to add new data or reporting if any doctor’s information is incorrect

Through Marham, not only can doctors register themselves but people can share their feedback which will help others in finding a suitable doctor for themselves.

Ehsan says

“The struggle of data collection was real, people were afraid that we might be from the tax department and we’d take their information for some reporting, convincing them was a bigger challenge but we somehow managed to do it”

Another hurdle that they had to cross was that often hospitals did not have the complete details on their doctors and therefore, the verification process was lengthy and tedious, only made possible by the team’s dedicated efforts.

Asim Zeeshan from Hosting Duniya offered to host the application for free and Adil Siddiq from The Digital Factory offered to take complete responsibility of marketing. Writer, producer and a Marham, Ovais Sohail, offered his services to create promotional videos to endorse the cause.

Marham Testimonial

 “We are working on a lot of other much needed features currently which involve hospital services, labs for testing, rate comparison, symptom checker, blood donation and more; we need all the support we can get”

– Ehsan Imam, Co-Founder Marham.

If you stand with Marham and believe in the movement, please download the application and help us digitally revolutionize healthcare in Pakistan. Remember, your experiences can help save lives.

Did You Help Someone Today?

Marham App 02

To download:
On the App Store:
On Google Play:

Share your feedback at:
or email at:

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Random Facts about ME ;)

Today I am going to do the #GetToKnowMe tag and will tell you guys & gals some random facts about myself 😀

I have seen blogger Baradari doing this 😛 so I thought I should try doing it too. This gives you people the chance to know me a little better! I think the more personal you get with your readers, the better it is 🙂

Here are some random facts about myself:

  • Proud foodie. I just love food but a Disastrous chef 😉
  • Envy people with faster & spontaneous reflex :p
  • I never like, I obsess!! I honestly have no sense of in between when it comes to this; it is always the extremes as far as I am concerned.
  • A Potter Head through and through. 😀 ^^
  • I am afraid of heights. A big time Acrophobic.
  • Would love to learn to play drums and guitar 🙂
  • I quit biting my nails when I was 12.
  • I love watching films, although I thoroughly disliked Twilight.
  • I LOVE WRITING. It’s how I figure things out and understand myself/my thoughts.
  • I am good at listening to my gut feelings and they have never steered me wrong. I know almost immediately if something/someone is right or wrong. ALHAMDULILLAH ❤
  • I am sarcastic as hell. I cannot be with people who cannot get my sarcasm because I would feel so pissed all the time.
  • I strongly believe in VACATIONS. Breaks from life. Siesta. Personal days. Relaxation.
  • I like loooooooooove ice creams.
  • Someday I want to go on a road trip with my friends.
  • I hate loathe chocolates with coconut.
  • I love wearing hoodies and beanies.
  • I always over think stuff I make (example: blog posts) and just abandon them half way because I do not think they are good enough.
  • Hypocrisy pisses me off.
  • One of my greatest fears is Death of a loved one.
  • Some authors I love to read: J.K Rowling, William Shakespeare & Paulo Coelho.
  • One of my best assets is my determination.
  • I do not like to sugarcoat things at all. I am frank, although not to everyone, I do have a filter.
  • I can never dabble with makeup, except with lipstick and eyeliner, the only two things I can manage. 😦
  • Sleep is my escape. I can sleep for days! However, I can also stay awake for days. No middle ground, my friends, always the extremes with me.
  • I have never loved anyone as much as I love my Baba. (May his soul rest in peace).
  • This blog post took me more than a week because it was so hard for me to think of facts about myself. 😀 :/

PHEW! That was hard 😛 Go ahead and leave me a comment with a random fact about YOU! Hope you enjoyed this & feel like we know each other a little better now! (Y)

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