Monthly Archives: April 2016

New 3D Bed Sheets Collection in Pakistan


A bed sheet , which was a requisite in your bedroom, is now considered as a matter of artistic appeal and it is the easiest way to give your room an instant makeover. A bed sheet lifts up the look of the room, to be very honest. Many of us purchase bed sheets for our room according to our personal taste and mood as varieties has been increasing rapidly. From solids colors, ethnic, abstract, floral designs or may be 3D Bed Sheets for instance; people enjoy playing with their bedroom. If I talk about myself, the amount of styles, colors, thread counts and materials are more or less unlimited and it makes choosing the right sheets a challenge for myself, as mostly I do not know where to look for.

Here are things you should consider before buying a bed sheet for your room –

You notice that sheets have frayed edges, stains or other signs of aging. It is time to change them! A 3D bed sheet gives an entire new look and add to the interiors of your room. The prints on 3D bed sheets look life like and add an element to your bedroom. Moreover, 3D Bed Sheets Price in Pakistan is considerably higher if you look for a brand. Material matters the most in case of bedding purchase. Make sure that the material of your bed sheets is comfortable. Thirdly, if your furniture & walls are ornamental then opt for plain bed sheets. Similarly, if you have plain furniture & no decor on walls then you should go for printed bed sheets to add some chic.


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‘Suno!’ the Unheard Plight of Mental Illness.

The Dawood Foundation (TDF) in collaboration with Taskeen is presenting a theatrical performance ‘Suno!’ to break the stereotypes associated with mental health Illness

Introductory video HERE

Karachi, April 27, 2016: The Dawood Foundation in collaboration with Taskeen [an initiative of the Pakistan Association for Mental Health (PAMH), Humanity Initiative and CareforHealth] has launched a year-long extensive campaign to educate people and create awareness regarding mental illness in our society. The campaign advocates that mental illness is not a taboo and can be treated like any other disease/disorder.
The first initiative under this campaign is a theater play called ‘Suno!’, directed by the talented filmmaker Hamza Bangash. The play is set to bring the stage alive in Karachi from April 27th -30th , 2016 at The Arts Council. Inspired by the real-life events of a volunteer of Taskeen – a person suffering from bipolar disorder, the theatrical drama ‘Suno!’  highlights a middle class family’s struggle to come to terms with their son’s mental health problems. A heartwarming coming-of- age story, Suno! will take its viewer through a whole gamut of emotions.
Speaking about the initiative, Sabrina Dawood, CEO, The Dawood Foundation said:

 “Mental illness requires compassion, empathy and understanding. It is a human condition and requires us to be humane. It is not a condition from which only a few suffer. The trauma and violence that we as a society are enduring due to terrorism and natural disasters, are taking their toll. While the scars of the body are visible and heal; those in the mind remain unresolved and fester. It is for this reason that The Dawood Foundation believes it is crucial to support initiatives such as this, which reduce the amount of suffering caused by lack of knowledge.”

The Dawood Foundation is committed to supporting educational awareness causes for the betterment of society. The prevalence of mental illnesses is increasing and its impact on the population needs to be emphasized. The Foundation hopes that projects such as this will promote much needed social change and create a space for people to reach for help. Studies show that 1 in 4 people suffer from a mental health problem in Pakistan whereas an estimated 30% of the people living in Karachi face anxiety and depressive disorders.*

These statistics demonstrate the magnitude of psychological disorders in Pakistan. With the growing size of this problem, the human toll of neglecting mental health can no longer be ignored. It is, therefore, imperative to create a general comprehension of what mental health problems are and an acceptance for those people who are suffering from mental illnesses. Unfortunately the scenarios for these patients are bleak, as many sufferers never seek treatment and may suffer from a range of societal reactions; from just being misunderstood to being ridiculed or at its worse; completely shunned by society.

Commenting on the importance of this campaign, Beenish Nafees, a psychologist and co-founder of Taskeen said:

“PAMH, through Taskeen, has been working for many years to create awareness and alleviate the stigma which is associated with mental health that is a result of chemical imbalance. Today, patients can be treated with psychotherapy, psychopharmacology and other therapies and we must support people to seek the right treatment. Our collaboration with The Dawood Foundation will further strengthen our awareness campaign on mental illness.”

Apart from the play, other activities are planned to be conducted over the year across Pakistan to meet the target of campaign. These activities include: community-based awareness workshops, radio programs, public service messages on television/radio channels, social media campaign and SMS service. These efforts attempt to spread awareness about the importance of practicing emotional hygiene and how to identify and deal with mental health problems.
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Mobilink Re-launches Jazz to Spearhead a Digital Revolution in Pakistan..!!

Islamabad – 23 rd April, 2016: Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a glamorous unveiling ceremony. With a refreshed logo and a bold new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink.


Launched with the tagline ‘Duniya ko Bataa Do’ (‘Let the world know’) as its powerful slogan, Jazz is all set to continue Mobilink’s leadership in the telecommunications arena. By spearheading a digital revolution in the country through the introduction of innovative services & products, Jazz’s goal is to digitally empower every citizen of Pakistan.

“This is the beginning of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of Pakistan’s most powerful brands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the future. Spearheading a digital revolution in the country through our innovative product & service offerings, we have made the decision to make Jazz the face of the company’s digital journey,”

said Aamir Ibrahim, CCO & Deputy CEO – Mobilink at the unveiling ceremony.

“By clubbing all our existing and upcoming innovative product & service offerings under a brand loved by many, we are looking to give our subscribers a sense of belonging for the new horizons we are journeying towards.’Duniya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is now all set to offer our subscribers freedom of choice, digital empowerment and the power to do more with less; ultimately reshaping society.”

added Shahbaz Maqsood Khan, Director Marketing – Mobilink.


Asif Aziz, CMO – Mobilink, while talking to the media, explained the thinking behind the reintroduction of Jazz having to do with creating a shift in perceptions,

“We want to empower our subscribers to go on to conquer their dreams by changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. With this new bold image, Mobilink is going to redefine, for subscribers, its excellence in quality of service, and innovation so they go on to achieve more than ever before.”

The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced quality and usability. The re-launch of Jazz heralds a new era in Mobilink’s digital journey with a promise of empowering its customers to meet the challenges of tomorrow.

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Original Ajmal Perfumes & Fragrances Collection

Gone are the days when there were hardly any good perfumes and fragrances. Now there are several designers as well as local perfumes available all over. Luckily, there seem to be a rising amount of people in ardor for perfume too. Especially women go crazy after the fragrances and with changing trend; they treat fragrance as a fashion accessory too, changing perfume as per the mood, style or occasion.

Ajmal Perfumes  are basically alluring and unbelievably appealing… perfect for any occasion or even changing moods. Whether you dress up in your beautiful gown or you’re in your jeans, these fragrances can be your style scent easily. Just keep in mind to choose the scent you are happy with and you can always switch to another one the other day 😉 You can always choose from them to use it for yourself or gift it to a friend or anyone. In short, they can be life savers when you forget a special occasion and are in urgent need of a gift 😛


Personally speaking, I don’t much like the floral scents; they somehow make me feel dizzy :/ I would rather go for aqua ones; they are my all time favorite and would never get bored of. Secondly, I never stick to any one fragrance and change it frequently. This time ,I’m thinking to buy myself a totally different fragrance and see what compliments do I get 😀 You can check the variety of Perfumes Online and choose from them to make a style statement.


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Mobilink Business Golf Tournament 2016 Concludes its Karachi Leg!

Karachi11th April, 2016: The Mobilink Business Golf Tournament 2016, a premium amateur golfing tournament of Pakistan, concluded its 2nd round at Karachi Golf Club. The tournament witnessed participation from amateur golfers from amongst distinguished customers of #Mobilink and top management of the company. Prizes in various categories were distributed among the winning participants, media representatives and outstanding performers.

The Mobilink  Business Golf Tournament has been of one of the most sought after amateur golf events of Pakistan over the last eight years. It continues to attract a diverse segment of the country’s corporate and business sector, making for a well competed event, providing healthy entertainment and promoting golf in Pakistan.

Azfar Manzoor, Vice President Business Services Division – Mobilink stated,

“Over the eight years our customers and golf enthusiasts have transformed this tournament into one of the most prestigious amateur golf tournaments of Pakistan. I congratulate the winners and thank our distinguished guests for making this year’s event in Karachi a huge success.’’

Mobilink has always sought opportunities and fresh ideas to promote a healthier, more active lifestyle in the community. Now in its ninth edition, the 18-hole tournament has consistently attracted golfing enthusiasts from Mobilink’s customer base.

The tournament is divided in to three rounds, with #Lahore, #Islamabad and #Karachi hosting one round each every year. The three station tournament will see more than 400 amateur golfers take part during the entire course of the event.

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Amna Ismail Chiffon Collection 2016


Lawn fever takes over everyone as soon as summers approach in Pakistan. Several new Lawn ranges from a variety of designers and brands are launched. Women go excessively obsessively crazy over shopping as summers lasts in most parts, longer than usual and daily wear airy lawn dresses are much in demand by both office goers and home women.

Lawn Suits variety available  targets the masses and all women, regardless of class and all will be able to find good quality lawn and get all the praises. There are some really great styles, and the majority of them are surprisingly affordable! This stylish lawn dress from Amna Ismail will lend you a perfect ethnic look. Its stylish and beautiful embroidery on the front make this dress worth investing in. This dress will help you stay relaxed all day long. Doesn’t yellow just scream summer?! To be honest, I feel like this is a color that looks fabulous on everyone! So there you have it..! What do think of this color for summer? Will you be adding any of them to your wardrobe?


Look classy and stylish in this piece and revel in the comfort of the soft cotton fabric. Pair it with matching heels or sandals to be complimented for your classy choice. And don’t forget to put on your fave accessories. You can select from these Women Dresses  which can be worn at work, home or even some formal occasion. So, I suggest all you fashionable girls out there to grab some classy stuff for your wardrobe.

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Wednesday Wisdom – April :)

I will not follow where the path may lead, but I will go where there is no path, and I will leave a trail.

-Muriel Strode

People will forget what you said. People will forget what you did. But people will never forget how you made them feel.

-Maya Angelou


– Kinnzayyy

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