‘Suno!’ the Unheard Plight of Mental Illness.

The Dawood Foundation (TDF) in collaboration with Taskeen is presenting a theatrical performance ‘Suno!’ to break the stereotypes associated with mental health Illness

Introductory video HERE

Karachi, April 27, 2016: The Dawood Foundation in collaboration with Taskeen [an initiative of the Pakistan Association for Mental Health (PAMH), Humanity Initiative and CareforHealth] has launched a year-long extensive campaign to educate people and create awareness regarding mental illness in our society. The campaign advocates that mental illness is not a taboo and can be treated like any other disease/disorder.
The first initiative under this campaign is a theater play called ‘Suno!’, directed by the talented filmmaker Hamza Bangash. The play is set to bring the stage alive in Karachi from April 27th -30th , 2016 at The Arts Council. Inspired by the real-life events of a volunteer of Taskeen – a person suffering from bipolar disorder, the theatrical drama ‘Suno!’  highlights a middle class family’s struggle to come to terms with their son’s mental health problems. A heartwarming coming-of- age story, Suno! will take its viewer through a whole gamut of emotions.
Speaking about the initiative, Sabrina Dawood, CEO, The Dawood Foundation said:

 “Mental illness requires compassion, empathy and understanding. It is a human condition and requires us to be humane. It is not a condition from which only a few suffer. The trauma and violence that we as a society are enduring due to terrorism and natural disasters, are taking their toll. While the scars of the body are visible and heal; those in the mind remain unresolved and fester. It is for this reason that The Dawood Foundation believes it is crucial to support initiatives such as this, which reduce the amount of suffering caused by lack of knowledge.”

The Dawood Foundation is committed to supporting educational awareness causes for the betterment of society. The prevalence of mental illnesses is increasing and its impact on the population needs to be emphasized. The Foundation hopes that projects such as this will promote much needed social change and create a space for people to reach for help. Studies show that 1 in 4 people suffer from a mental health problem in Pakistan whereas an estimated 30% of the people living in Karachi face anxiety and depressive disorders.*

These statistics demonstrate the magnitude of psychological disorders in Pakistan. With the growing size of this problem, the human toll of neglecting mental health can no longer be ignored. It is, therefore, imperative to create a general comprehension of what mental health problems are and an acceptance for those people who are suffering from mental illnesses. Unfortunately the scenarios for these patients are bleak, as many sufferers never seek treatment and may suffer from a range of societal reactions; from just being misunderstood to being ridiculed or at its worse; completely shunned by society.

Commenting on the importance of this campaign, Beenish Nafees, a psychologist and co-founder of Taskeen said:

“PAMH, through Taskeen, has been working for many years to create awareness and alleviate the stigma which is associated with mental health that is a result of chemical imbalance. Today, patients can be treated with psychotherapy, psychopharmacology and other therapies and we must support people to seek the right treatment. Our collaboration with The Dawood Foundation will further strengthen our awareness campaign on mental illness.”

Apart from the play, other activities are planned to be conducted over the year across Pakistan to meet the target of campaign. These activities include: community-based awareness workshops, radio programs, public service messages on television/radio channels, social media campaign and SMS service. These efforts attempt to spread awareness about the importance of practicing emotional hygiene and how to identify and deal with mental health problems.
Continue reading “‘Suno!’ the Unheard Plight of Mental Illness.”

Mobilink Re-launches Jazz to Spearhead a Digital Revolution in Pakistan..!!

Islamabad – 23 rd April, 2016: Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a glamorous unveiling ceremony. With a refreshed logo and a bold new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink. Launched with the tagline ‘Duniya ko Bataa Do’ (‘Let the world know’) … Continue reading Mobilink Re-launches Jazz to Spearhead a Digital Revolution in Pakistan..!!

Original Ajmal Perfumes & Fragrances Collection

Gone are the days when there were hardly any good perfumes and fragrances. Now there are several designers as well as local perfumes available all over. Luckily, there seem to be a rising amount of people in ardor for perfume too. Especially women go crazy after the fragrances and with changing trend; they treat fragrance as a fashion accessory too, changing perfume as per the … Continue reading Original Ajmal Perfumes & Fragrances Collection

Mobilink Business Golf Tournament 2016 Concludes its Karachi Leg!

Karachi11th April, 2016: The Mobilink Business Golf Tournament 2016, a premium amateur golfing tournament of Pakistan, concluded its 2nd round at Karachi Golf Club. The tournament witnessed participation from amateur golfers from amongst distinguished customers of #Mobilink and top management of the company. Prizes in various categories were distributed among the winning participants, media representatives and outstanding performers.

The Mobilink  Business Golf Tournament has been of one of the most sought after amateur golf events of Pakistan over the last eight years. It continues to attract a diverse segment of the country’s corporate and business sector, making for a well competed event, providing healthy entertainment and promoting golf in Pakistan.

Azfar Manzoor, Vice President Business Services Division – Mobilink stated,

“Over the eight years our customers and golf enthusiasts have transformed this tournament into one of the most prestigious amateur golf tournaments of Pakistan. I congratulate the winners and thank our distinguished guests for making this year’s event in Karachi a huge success.’’

Mobilink has always sought opportunities and fresh ideas to promote a healthier, more active lifestyle in the community. Now in its ninth edition, the 18-hole tournament has consistently attracted golfing enthusiasts from Mobilink’s customer base.

The tournament is divided in to three rounds, with #Lahore, #Islamabad and #Karachi hosting one round each every year. The three station tournament will see more than 400 amateur golfers take part during the entire course of the event.

Continue reading “Mobilink Business Golf Tournament 2016 Concludes its Karachi Leg!”

Amna Ismail Chiffon Collection 2016

Lawn fever takes over everyone as soon as summers approach in Pakistan. Several new Lawn ranges from a variety of designers and brands are launched. Women go excessively obsessively crazy over shopping as summers lasts in most parts, longer than usual and daily wear airy lawn dresses are much in demand by both office goers and home women. Lawn Suits variety available  targets the masses … Continue reading Amna Ismail Chiffon Collection 2016