[Karachi, 24th February 2016]: MStudio, an upcoming fashion brand for women, vows to liberate mind-sets and have a social impact on the current market of the country.

In light of this vision, they have launched their campaign called ‘#InThePinkRoom’, which highlights extraordinary women who we come across on a daily basis and is centered around #WomenEmpowerment.

Daiyaan Alam, CEO of MStudio said,

“The concept of ‘In the Pink Room’ is all about recognizing the not so average woman, who fights on a daily basis against social and cultural norms to achieve what she wants. We wanted to give them a virtual space where their struggle could be celebrated.”

The best part is everyone can send in nominations for women who inspire them so that they can be featured by MStudio. The nominations can be sent on Facebook or via tweets with the hashtag #InThePinkRoom.

Some highlights of #InThePinkRoom Campaign: